App Store Optimization

What is App Store Optimization

App Store optimization is dynamically changing every day. With over 1.6 million apps on Google Play and 1.5 million apps on Apple Store and iTunes, new apps are finding it really hard to get a good rank. Trying to figure out and implement the best ASO could vary from app to app, but to simplify the complexity, keeping a few basic tricks in mind will help you considerably.

App Store Optimization

App Store Optimization Solutions :

  • App Name/Title: the “headline” of your app, which needs to be relevant and accurate.
  • App Description: the breakdown of what your app is, does, and who it’s for.
  • Downloads and Engagement: the number of people who download and use your app.
  • Customer Retention: the number of people who download and keep your app.
  • App Store Reviews and Ratings: how your customers have reacted to your app.
  • Visual Assets: the icon, screenshots, and app previews used on your listing.

App Store Optimization techniques. So, let’s begin:

Use Relevant Keywords:

Researching the right keywords is essential. You will have to determine the keywords which your target customers are searching for and also the keywords that your competitors are using.

Here it is important to note that:

  • Don’t use keywords that are not related to your app, it can penalize your ranking
  • Either singular form of keyword or plural
  • Don’t use any keyword which includes the term “app” or competitor’s brand names.

For keyword research and analyses, you can start with Google Keyword Planner and can also migrate to app store optimization tools like Sensor Tower and Mobile Action.

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Optimize Title and Description

Titles are the crucial metadata that you can use effectively to get more downloads.

To make sure that your entire title is visible on the app browse screen, you have to add a title that is under 25 characters. Use your company name and top keywords to make sure that your app is easier for users to search.

The description should include all your primary keywords (avoid over-stuffing) in the first 250 characters. Any other thing that is included after the 250 characters description.

Include Compelling Screenshots

Compelling visuals can give you an edge in the app marketplace. Choose an app icon that is easy to recognize and makes your brand memorable. Aim to use colors, which are not used by your top competitors to eliminate the chances of confusion.

Use a colorful template so your screenshots look aesthetically appealing and professional. The text should not be the primary focus. Include such visual features that show how your app is better than your competitors.

You will not achieve results through App Store Optimization. However, if you will spend little time every day working on the app store optimization checklist, you will surely make the progress.

Once you have attained good traction for your app, you can venture into promoting your app with paid advertising to gain the advantage of ASO and boost your app’s market share.

App Store Optimization Advantages

It helps your targeted users find your app, distinguish it from the competitors, get attracted to it, and finally install it. So the answer to the second part of the question is – it is very important for your app’s success. About 63 % of installs come from general searches in App stores. So if you’re not represented on the shelves, or your product lies too far to reach it (compared to food stores e.g.) no one will buy it.

Thus, to increase sales of your product in the particular store, you have to make it noticeable, show where to find it, make it look different from the others and attractive, provide an attractive and understandable description, and, if possible, place it on the first row right opposite the sightline on the shelf!

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