What is Pinterest?

Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. With billions of Pins on Pinterest, you’ll always find ideas to spark inspiration. When you discover Pins you love, save them to boards to keep your ideas organized and easy to find.

The Pinterest mission is “to help people discover and do things they love.”

Pinterest offers hope to the world of online marketing in many ways, offering a great way to increase the potency of your website traffic. The platform is very user-friendly and built to highlight the best content from your website. Any website that does commerce online can benefit from creating an active Pinterest presence, although not every website should use Pinterest in the exact same way.

How does Pinterest work?

Pinterest focuses most of its effort in allowing users, its Pinners, to curate and handpick content. Pinterest focuses on making this curated environment thrive. Therefore, the majority of Pins get handpicked, saved and organized by its user base. Those Pins are then matched with billions of boards to form the so-called Pinterest taste graph.

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What is a Pin on Pinterest?

A Pin is a visual representation of a product or idea which someone saves for later use on a Pinterest Board. Each Pin is composed of four elements:

• An image

• A link

• A title

• A description

When someone clicks on a Pin, it will enlarge to show the full image and description. If they click again, they will be taken to the link associated with the Pin – usually a blog post or product page with more information than can be included on the Pin. Your Pins can be saved to other Boards owned by other Pinners.

What is a Pinterest Board?

A Pinterest Board is a collection of individual Pins. Pinterest Boards give you a way to organize ideas.

For example, you might create Boards to organize ideas about a vacation or trip you are planning, a healthy meal, books you want to read, or recipes you want to try.

Pinterest Boards are always owned by one Pinner, but they can be shared. A shared or “group” Board allows other Pinterest users to add Pins to the Board.

Who are Pinterest key customers?

The Pinterest business model targets two key players:

• Pinners

• And advertisers

Who is a Pinner

A Pinner is a user on Pinterest; the term describes someone who saves, or pins, a page or image from the internet.

With its large user-base and emphasis on imagery, Pinterest can be a powerful tool for ecommerce merchants. Pinners often follow — or are followed — by users with similar interests. Getting products frequently pinned has proven to be an effective mode of customer acquisition: referrals from Pinterest lead to greater revenue than any other social network.

Pinners get the service for free. They don’t pay a dime.

Who is an advertiser?

As an advertiser on Pinterest, you have the opportunity to tell your business’ story.

Whether you’re a one person team or a corporate entity, creating visually compelling Pins, categorizing them into ad groups that target your business goals and running a successful campaign can help you gain a loyal following of people on Pinterest. Spark inspiration amongst millions who are in search of your creativity by becoming an advertiser on Pinterest. Then, visit the Pinterest Business Community to get advice from other businesses on Pinterest.

Benefits of Pinterest Save Pin Button?

High purchase intent

Pinterest is a social media that focuses on sharing images. Since the platform’s users see a lot of visual information, they are more willing to buy things from Pinterest. 84% of Pinners use the platform to decide what to buy, which makes it a natural promotion channel. So, for niches that use visual information actively, Pinterest can be a very attractive platform.

Pinners want to discover new brands

People often use Pinterest as a platform to search for new ideas, products and services. 75% of Pinners say they’re “very interested” in new products

compared to 55% on other social media platforms.

Over 2 billion monthly searches

Since there are so many users interested in unbranded stuff, the number of monthly searches on Pinterest exceeds 2 billion. From this perspective, the platform can be used by businesses to drive traffic to their pages and convert visitors into active buyers.

How to Add Pinterest Pin-it Button to Your Website Images

Here I will share with you some easy way to add the pinterest pin/save button on your website by using a simple line of code. Before moving to that you should know why you target the audience of pinterest for your website.

5 Things You Didn’t Know About Pinterest:

• There Are Over 200 Billion Pins on Pinterest.
• 83% of Users Make a Purchase After Seeing a Brand’s Content on Pinterest.
• Pinterest Is the Third Biggest Social Network in the U.S
• 85% of Pinners Use the Platform on Their Phones
• 2:3 Aspect Ratio Works Best for Pins

So first of all go to your header code of your

Then paste the code given below just above the </head> section.

<script async defer data-pin-hover="true" data-pin-tall="true" src="//assets.pinterest.com/js/pinit.js"</script>  

How to Add Pinterest Save Button to Your WordPress Website images

Step 1 : Go to the Pinlt Button below on Settings Page

Step 2 : Install and Active the Plugin

Step 3: Then Save the Plugin Settings

Step 4: Go to Post or Page

Go to any post or page with an image on it. When looking at the image, you will notice that there is no button.

That is because the button is activated by a mouse hovering over it. This way it will not impact users who want to enjoy the images, but it will still make it convenient for them to share the pictures.

Congratulations, you have successfully added a Pin-It button to your WordPress images. Keep in mind, that you should advertise this to your user base.

How to Add Pinterest Pin Button to Your blogger Website

So first of all go to your Blogger dashboard and open the theme section.

Then paste the code given below just above the </head> section.

<script async defer data-pin-hover="true" data-pin-tall="true" src="//assets.pinterest.com/js/pinit.js"</script>  

Now you are done adding the pinterest button.

Some Content Source : https://www.quora.com

As you can see, Pinterest is a versatile and fun social network where it’s all about what you can show the world. Cultivate relationships with other users and join shared boards to maximize your exposure. Because of its addictive nature, you’ll soon find that users from across the world are “loving” your pins and leaving comments that give you insight into future promotion efforts. Make sure that you monitor your growth, keep tabs on what works, and continue to pin all of your visually-appealing content on a regular basis to keep your followers engaged and drive traffic to your website.

I hope this guide has helped you to achieve what it is meant for. If you’ve a question, suggestion or experiencing problems with the integration, let me know through your comments.