What is internal link in SEO?

What is internal link in SEO?

Internal links are an important part of On-Page SEO.

And as a matter of fact, Google takes internal links into consideration when ranking your site.

However, there is more than one type of internal link, and you may be wondering which one you should be using.

In this post, I’ll go over the different types of internal links and which one you should be using.

But first,

What is internal link | Types of internal links | 7 Benefits of an Internal Link?

An internal link is any link that connects one page of your website to another. Links are used by both users and search engines to discover material on your website. Your visitors utilise links to browse your site and discover the information they want. Links are also used by search engines to traverse your site. If there are no links to a page, they will not see it.

What is internal linking?

Internal connections are classified into numerous sorts. Links inside your content may be included in addition to links on your homepage, menu, post feed, and so on. These are referred to as contextual links. Contextual links direct your readers to relevant and engaging content.

Furthermore, they enable search engines to estimate the worth of your site’s content based on its relevance. The greater the number of links a relevant page obtains, the more important it seems to search engines. As a result, effective internal links are critical to your SEO.

Every website, including online retailers, has internal and external links. Internal links connect your website’s pages and articles, whereas external links connect your pages to other websites. Internal links and what they signify for SEO are the topic of this piece.

Types of internal linking you can use

An internal link can be created using several different elements. Internal links in the text links, main navigation, footer links, and image links are the most popular.

1. Navigation links

These are the most popular internal links, and they help structure your website and guide the reader through the content. Every page of your website has navigation links.

2. Contextual links

Links within the content of a page that direct users to relevant pages.

3. Text links

Text links are hyperlinked words or phrases within your content. The text link is frequently structured in blue text and may include an underline.

An example of a text link is shown below:

This is the most typical type of link for an SEO strategy involving internal linking.

4. Image links

Images can also be used as links. Button images, charts, and infographics are examples of this. This type of link can be beneficial to readers if there is a page that would assist someone who wants additional information about that image.

5. Taxonomy and categorical links

These links connect relevant subjects, such as blog categories or related posts, to make it easier for readers to find content. They can also provide links to parent service pages.

6. Site-wide or footer links

Footer links, which are placed at the bottom of your page, are used to improve the usability of your website. A site’s footer often contains social media widgets, contact information, and an internal search tool for your website.

Benefits of an Internal Linking

Internal links are important because they can help Google understand and rank your website better. By giving Google links to follow along with descriptive anchor text, you can indicate to Google which pages of your site are important, as well as what they are about.

SEO benefits of internal linking

Image Source: Google.com

  • Enhance the user experience.
  • They pass authority from one page to another.
  • Drive users toward conversion.
  • Build your website architecture.
  • Improve crawl efficiency.
  • Build your link equity.
  • Tell Google which keyword you want to rank.

Why are links important to Google

Before your content can rank, it needs links. Google finds your posts and pages best when they’re linked to from somewhere on the web. Internal links also connect your content and give Google an idea of the structure of your website. They can establish a hierarchy on your site, which enables you to give the most important pages and posts more link value than other, less valuable, pages. So using the right internal linking strategy can boost your SEO!

Google uses links to find out what content on your site is related and what the value of that content is.

Thank you very much for reading the article. I only pray for you that 
you will get the best answer about internal linking from this article. 
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