What is Pinterest and How it Works

Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. With billions of Pins on Pinterest, you’ll always find ideas to spark inspiration. When you discover Pins you love, save them to boards to keep your ideas organized and easy to find.

The Pinterest mission is “to help people discover and do things they love.”

Pinterest offers hope to the world of online marketing in many ways, offering a great way to increase the potency of your website traffic. The platform is very user-friendly and built to highlight the best content from your website. Any website that does commerce online can benefit from creating an active Pinterest presence, although not every website should use Pinterest in the exact same way.

How does Pinterest work?

Pinterest focuses most of its effort in allowing users, its Pinners, to curate and handpick content. Pinterest focuses on making this curated environment thrive. Therefore, the majority of Pins get handpicked, saved and organized by its user base. Those Pins are then matched with billions of boards to form the so-called Pinterest taste graph.

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What is a Pin on Pinterest?

A Pin is a visual representation of a product or idea which someone saves for later use on a Pinterest Board. Each Pin is composed of four elements:

An image

A link

A title

A description

When someone clicks on a Pin, it will enlarge to show the full image and description. If they click again, they will be taken to the link associated with the Pin – usually a blog post or product page with more information than can be included on the Pin. Your Pins can be saved to other Boards owned by other Pinners.

What is a Pinterest Board?

A Pinterest Board is a collection of individual Pins. Pinterest Boards give you a way to organize ideas.

For example, you might create Boards to organize ideas about a vacation or trip you are planning, a healthy meal, books you want to read, or recipes you want to try.

Pinterest Boards are always owned by one Pinner, but they can be shared. A shared or “group” Board allows other Pinterest users to add Pins to the Board.