It’s critical to have a search engine optimization (SEO) strategy in place alongside your content strategy when creating content online. This ensures that your website and work are as optimized as possible.

Best Free SEO tools | Latest SEO tools | SEO tools in 2022

SEO tools can assist you in identifying ways to improve your site’s visibility.

There are so many tools present online that can help you to do that but they may or may not be helpful in the way you want. When you are a beginner in this field, it will be good to try the free versions or free tools first, rather than buying high-cost tools when you are in starting phase of your journey.

There are some free SEO tools that are ranked as the best in 2022 and are used by most people:

Google Pagespeed Insights

It measures the performance of a page for mobile devices and desktop devices. It fetches the URL twice, once with a mobile user agent and once with a desktop-user agent. The PageSpeed Insights Score ranges from 0 to 100 points. It will be helping you to evaluate your website on various devices.

Yoast SEO

Yoast SEO is a WordPress plugin that improves your website’s rankings on search engines, by helping you optimize your site’s content and keywords. A lot of what Yoast SEO does is automated, but still needs your input and some planning. When you are creating your site this tool will help you to customize your site into SEO optimized the site.

SERP Robot

SERPROBOT is a tool that tracks your search engine ranking position (SERP). It is important because the higher a company’s website ranks, the more searchers will click on the website.

Keyword Surfer

Keyword Surfer is a 100% free extension that allows you to see search volumes directly in Google search results. It is the fastest way to reveal search data, keyword research, and get content guidelines directly in Google search.

Google Analytics

Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is part of the Google Marketing Platform and is available for free to anyone with a Google account. It helps you to analyze which social media platform will bring you more traffic and it will help you to set a goal for your site

Google Trends

Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. The website uses graphs to compare the search volume of different queries over time. You can simply put your keyword and it will find for you that a particular word is in trend in a certain region and when it is searched most of the time.

So which one are you gonna use? I will suggest you try each and see which one fits you and your brand.