Google is the most used Search Engine, Serving over 40K searches per second and its ads network takes as much as 33% of global digital ads revenue, while Facebook has around 1.18 billion daily active users.
Which one is better Facebook Ads & Google Ads?
#Must read : How many views get on Google ads at 200 rs?
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After Running Facebook Ads & Google Ads you know about bellow points :
- Sale (Product / Services)
1. What is the Objective?
- Building Awareness
- Driving Engagement
- Increase Sales
- Acquiring Leads
- Promoting Event
Facebook Ads : They are especially Effective in improving brand awareness, driving Engagement, and Promoting Event.
Google Ads : Is more Effective option when it comes to increasing sales and Acquiring Leads.
2. What are you Selling?
If your company has launched a first-of-its-kind product, then almost no one will be searching for it on google.
Sure, you Can target Relevant Keywords, but expecting people to make a purchase based on some semblance of relevance is a tall ask.
That’s where Facebook ads are more useful than ads.
Google Display Ad network has taken a worse hit then Facebook due to the popularity of ad block.
3. What is Your Budget?
There are two things to consider: CPC and CPA(Acquisition)
Facebook almost always have a lower CPC as compared to those Ads