Hello, Guyz thanks for reaching out to my blog. I’m a digital marketer with 4+ Years of experience. In this blog, I have shared some SEO Tips and Techniques that I personally use to increase my every website Traffic organically. According to statistics, around 340 million online people look for products and services on the internet on a daily basis, which is a huge figure. Search engines like Google rank websites based on the link popularity factor. And it’s the dream of every website owner to see their website among the top sites on the results page. This is where the importance of search engine optimization comes. With the help of SEO training, it will be easier for you to get a lot of web traffic due to a higher ranking.
Importance of SEO | Benefits of SEO | On-Page | Off-Page SEO Tips and Techniques
Importance of SEO to Increase Website Organic Traffic
- Organic searches are one of the main sources of traffic for any business. So being a source that is trusted by google or really any other search engine is always going to work in a business owner’s favor.
- SEO builds a sense of trust and credibility with customers. SEO is meant to help establish a clear website with an effective user experience and is easily discoverable to consumers. So by using SEO you work towards that of building authority for both your business and your brand
- SEO can impact the buying cycle. Customers tend to research companies heavily before exchanging their money for a product or service these days. By using SEO tactics to get your message through to consumers, like good deals, new products, etc, will change the game for your business
- SEO is one of the cheaper ways to build your brand up. SEO, when compared to other marketing tactics, is relatively cheap. Plus SEO is more of business investment than a marketing cost because of the immense return it gives.
- SEO isn’t short-term. SEO is a long-term strategy for business growth that brings long-term results. So it isn’t something that will grow your business then stop, your business will continue to grow for years if you invest in SEO strategies.
- SEO is a high-yield RGA. Meaning that is a task you do in your business that is guaranteed to increase your profits. So, it’s a task you should be focusing on ALL THE TIME to make the most money you can for your business.
And according to statistics conducted in India,
90% of users don’t go to the second page while searching for any information, product or service.
So that’s why SEO is important.
Why do I need website Optimization
To bring your site to a state that will correspond to the maximum degree of trust in it from the search engines. Only in this case, we can hope that as a result of the ranking, you will get to the TOP.
There you will be found by targeted visitors who can eventually become buyers (if the site is created to sell something). Thus, you can establish a stable increase in the flow of visitors, which in turn will have a positive impact on the growth of profit from sales of goods and services offered by you.
Therefore, today you should contact specialists who know what SEO website promotion is for and, more importantly, know how to do it.
Benefits of SEO to promote your business
- SEO Leads to Better User Experience
- SEO Is a Primary Source of Leads
- SEO Brings Higher Close Rates
- SEO Results to Higher Conversion Rate
- SEO Promotes Better Cost Management
- SEO Encourages Local Users to Visit the Physical Store After the Search
- SEO Builds Brand Credibility
- SEO Ensures Mobile-Friendliness of Your Website
- SEO Can Be a Long-Term Marketing Strategy
- SEO Increases Your Followers on Social Media
- SEO Improves Website Speed
- SEO Takes You Ahead of the Competition
Latest On-Page SEO Tips and Techniques
On-page SEO (also known as On-site SEO) is the practice of optimizing web pages to earn organic traffic and improve the website’s ranking in the SERP (search engine result pages). This includes optimizing HTML pages, meta titles, meta descriptions, internal linking with posting relevant content, and high-quality images.
On-Page SEO focuses on optimizing the web pages of a website to improve the SEO ranking on various search engines. There are multiple elements in the website and HTML source code that can be tweaked in order to maximize website searchability.
Ultimately, optimizing a website’s On-Page SEO elements allows for the search engine bots to understand what the website is about so that it can deliver the correct content to a user who is searching for that type of content.
1. Website Loading Speed
Search engines also use page speed as a ranking factor. If your website loads faster, you can easily rank higher in search results.
Your website should load in under 3 seconds. 60% of people expect a website will open in 3 seconds. If your website opens quickly then users can spend more time on your website.
Google announced in July 2018 that the search engine algorithm update focused on mobile page speed, which means if your site loads slowly on mobile devices, then it could be penalized.
2. H1 Tag
The H1 tag is basically the largest and most important tag on the page. It is used to introduce the content of that page. You can also use primary keywords in the H1 tag, It tells Google what your page is about.
3. Title Tag
The Title of your website shows on the Search Engine Result Page (SERP). Your Title should be 50 – 60 characters long. You can use primary keywords in the title tags, And avoid putting duplicate title tags on your website.
Try using words like “guide”, “best”, “review”, and also numbers like “top 10”. Because it can help you to rank your target keywords.
4. Meta Description
This is the little paragraph below your title in the (SERP). Your Meta Description should be no more than 160 words for better user readability. If your description will be nice then the user clicks on it, and that impacts your CTR (Click Through Rate).
The meta description provides a chance to advertise your content to the user, and convince them to read it.
5. Internal / External links
If you link another website on your page, it is considered an Internal link. And If another website links you to their page, it is considered an External link.
Basically, External links are more valuable than Internal links, just because search engines believe that what other people say about your page is more important than what you say about your page. In other words, if more websites link your website on their page, then you will appear as a more credible source.
6. Canonical tag
If you have the same content available in different URLs, you can use the Canonical tag.
Canonical tags are the best way to tell the search engine which URL you want to have indexed.
7. Keywords in URL
It is very good to use keywords in your page URL. It helps you to rank your page in SERP, just because detailed and short keywords in the URL will attract more traffic to your page. But try to avoid the special characters like ( ), & …
8. Always use images
When you use images correctly, You will help the readers to understand your article.
The old adage “A picture is worth a thousand words”. When you need to write thousands of words, you can use images for better understanding. Also remember to compress your image size, because oversized images can slow down your page speed.
9. Image Alt Tags
The alt tag is also known as “alt attributes”, “alt description”. Search engines can not see images or videos, they only depend on alt tags to tell what image/video is. So try to focus on describing the image as it is.
10. Mobile Friendliness Website
Mobile Friendliness is very important for your website. Most people search their queries on mobile devices, So if your website is mobile-friendly, it means that it looks perfect on all devices like tablets and mobiles. This is very important because most of the traffic comes from mobile devices.
11. Unique Content
Google does not rank websites with duplicate content. So, Use unique content. Content should not only be unique but should also be user-friendly and engaging so that your target audience can understand it and engage with it.
12. Keyword Density
It means the number of times a keyword is present in the content. There should be optimal keyword density maintained. You should neither stuff your content with keywords nor dilute your content by not adding keywords. Major SEO experts suggest that there should be 2-4% keyword density present in the content. It means if you are writing 100-word content then you should add at least 3-4 times the keyword.
13. Search Console
A free tool by google. Registering your website under Google Search Console helps to level up your website’s indexing in google.
Provide you proper keyword chart in which you can add or remove the relevant and irrelevant keywords.
Submit your website’s posts, pages, and tags through the Google Search Console tool.
Sitemaps showcase your website gateway and provide it to google. They help to understand the linking of pages and posts in an effective way.
15. URL Structure
Universal Resource Locator is more often than not referred because the URL is not anything however they cope with on an internet web page. In ordinary phrases, it’s far from the place of the particular web page withinside the internet site. Changing the scope with reasons causes lots of fuss and in some instances ends in damaged hyperlinks that make the web page inaccessible.
Structured URLs at once lead the reader to land in the precise net web page and the exceptional manner to shape URL is to consist of the class and key phrases. With this structuring, the URL results in the particular net web page, and because of this, it ought to have each unique correctly. Using this based URL, it is straightforward to transport up withinside the seek engine rating, that’s an ought to withinside the achievement of the net web page.
Latest Off-Page SEO Techniques
Off-page SEO explains optimization methods That can set your top rank on search engines. These strategies, however, happen outside your website and involve bringing links from other sites, stocks on social networking, and mentions throughout the net.
Off-page SEO was originally used for external activities for any website. But On-Page SEO is a totally different side of Off-Page SEO, it works principles for the internal side of websites.
With days passing change comes on most things. Like other platforms, SEO algorithms change day by day based on search engines demand.
A few days ago Google made some changes in its activities. As this search engine, others also take steps for bringing change to their system.
For 2021 there will be some special steps for Off-Page SEO.
So, based on Your demand I wanna share some great strategies for Off-Page SEO, which will be greatly applicable for 2021.
Mainly link building techniques will be best in 2021 like build links within a niche that will be correct techniques within off-page for higher positions within SERP.
Infographics are the best option to provide info with images that’s good for viewers.
Guest posting, pdf submission, search engine submission, raise social network, forum posting within the niche, blog commenting.
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1. Guest Posting
It is the best way to create high-quality backlinks. this method follow all of the SEO experts
There are 2 types of guest posts:
Free: you can ask some bloggers or website owners to publish your post for free and ask for the link
Paid: You have to pay some price for guest post and they will give you backlinks
2. Social Sharing:
Share website links on social media sites in groups, pages, and feeds.
3. Infographic Submission:
Create an infographic post and share it on Pinterest, mix, and other similar platforms they will help you to get your site backlinks
4. Video Submission:
Create videos related to your blogs and make backlinks on platforms like youtube and etc
5. Influencer Outreach:
Reach out to influencers and bloggers and ask for links in their content.
6. Forum Submission:
Visit forums and participate in threads, give answers, and help people with your knowledge. you can generate good backlinks from forums like Quora, Reddit and etc
7. Social Bookmarking Sites:
Social bookmarking sites are some of the best platforms to promote your website.
8. Article Submission:
Submit your articles in a high PR article submission directory. You can get high traffic to the websites.
Content Source: https://www.quora.com
Increase your website SEO using the following website list.
- Free Guest Blogging Sites List
- Top Article Submission Sites List
- High PR Infographic Submission Sites
- Classified Ads Submission Sites List 2021
- Social Bookmarking Websites List 2021
- Profile Creation Submission Websites List 2021
Do you have any queries about guest posting? Let us know through comments.
Try all the above steps. It works for me. I hope this will help you. Thanks for reading 🙂