88 % of online customers are likely to avoid revisiting a website due to a bad experience. In comparison, 79% admit to searching for an alternative website if the first one fails to meet their standards, according to this study. Here is how to optimize your site’s user experience to increase your chances of converting leads to customers.
Website User Experience Tips | Improve User Experience for Customers | How to Improve your Website Content | Improving User Experience Website
1. Site Speed Optimization
Visitors are highly impatient and unlikely to tolerate a slow-loading website. Retaining your audience necessitates you to make the website load fast. So, optimize your site for speed using free web tools, such as Google PageSpeed Insights, and learn how to improve its speed.
2. Have a Simple User Interface
Overloading the website with sophisticated design elements, incoherent colors, and verbose information draws the users’ attention away. Excessive pop-ups, animations, and unorganized content will negatively impact the website’s ease of use. So, avoid presenting the audience with a lot of unnecessary information that may end up confusing them.
3. Maintain Consistency in Typography and Visuals
It would help if you did not disregard this tip and categorize your website content untidily. Doing this ruins the user experience and negatively impacts the prospects. The general rule of thumb is to have a consistent style and design throughout the website. For instance, a law firm can benefit from a Law Firm Marketing specialist that can help with website design to develop a consistent style to look professional.
4. Make Call to Actions Apparent and Visible
Consumers expect your site to have buttons, links, and useful CTAs to assist them in browsing fast. It would be best if you highlighted these functionalities with visual cues to let users recognize what they need to do once they find them on your site.
5. Adhere to Standard Website Design Practices
Your visitors expect to find certain elements on your website. You can regard these elements as valuable conventions to follow to make their life much easier. Some typical web design practices you should consider having a floating back-to-top button in long web pages, including a practical search bar, including contact option, and adding a call to action.
6. Use High-Quality Images
High-quality pictures work fine for all websites. For example, you can use high-quality stock images as long as they portray your brand’s message. But remember to avoid using large picture files without optimizing them first. Including large pictures on your website is one of the reasons it loads slowly.
7. Optimize the Site for Mobile Usage
Some sites on the internet are not designed to be mobile-user friendly, which may drive those customers who use mobile devices away. Today, mobile users form the largest percentage of online shoppers, and the trend is projected to increase. Therefore, ensure your website works perfectly on mobile devices.
8. Use Attractive Headlines
Adding keywords to your content is vital in targeting your prospective consumers. Including attractive headlines creates enthusiasm amongst your visitors. Overall, choose suitable titles to make your website distinct and improve the user experience.
9. Improve Readability
It would be best to divide your page structure into easy to comprehend and navigate sections. It’s recommended to pad your webpage elements with appropriate margins and white spaces to increase the overall retention rate and readability.
10. Add Contact Information
Naturally, customers are curious, and they want you to answer any question that comes their way. So, please give them a suitable way to contact you for further questions. Consider including your phone number, contact address, or email address on the website’s contact page.
In summary, a website with the best user experience is the one that leads visitors to the required data and resources while eliminating the hurdles that may stand in their way. So, incorporate the above tips to revamp your site without spending a lot of money on the entire overhaul.